Construction Buys From Who It Knows. It Doesn’t Know Your Software Yet.
Your rep’s first call should feel like a follow-up. We make sure every decision maker at your top accounts has seen your name long before the demo.
Every Account. Every Decision Maker. Every Channel, Working Together.
Account Selection
A tiered list of accounts with a reason to buy right now.
Buying-Committee Mapping
The stakeholders that matter: owner, COO, VP Ops, precon, IT.
Orchestrated Outreach
Email, LinkedIn, ads and mail, coordinated per account.
Sales Plays And Reporting
Your reps get handed warm accounts, ready for a demo.
Want Proof? Have A Full Strategy Map On 3 Of Your Accounts, Free.
Who signs off at each one, what each person cares about, the message for each, and a 30-day play. Built for your accounts before you pay anything.
4 New Opportunities In Week One
650 stakeholders · 45 companies · 4 opportunities in week one
“Near-instant ROI.”
SPI sells a premium offer that only works if they’re early. We mapped every stakeholder behind every project in their market, what drives each one, and what to say, then ran it across every channel.
Why ABM With Capture Plan?
Does Your Software Help Builders…
Works for anyone selling software into construction
01
Win More Bids
Precon loves it. The owner has never heard of it.
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02
Run The Job
Ops will push for it. IT and the owner still have to say yes.
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03
Get Paid And Stay Compliant
Finance signs. Ops has to want it.
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04
Manage The Crew And The Gear
Everyone on site uses it. Nobody in the office owns it.
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05
See The Project Before It’s Built
VDC gets it in a demo. The owner wants to know what it saves.
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See The Depth First. Launch In 30 Days.
One short call to hear who you’re chasing. Then we map who signs off at each one and how to get in. You keep it either way.
Every account worth winning, who matters inside each, their pain point and the angle, written straight into HubSpot, Salesforce or Pipedrive.
Inboxes, LinkedIn feeds, desks. Everyone on the map starts hearing from you within 30 days.
We keep working the list, hand off the accounts that are ready, and show you the pipeline it built.
A Capture Plan Was Always About Winning One Opportunity. Now We Do It For Every Account On Your List.
I’m Kaydan Pring. I spent years on the GTM side of construction tech in Calgary, where the big deals go to whoever the whole committee already knows: the owner, the COO, the precon lead, IT. Most software vendors only ever reach one of them.
“Capture plan” is an old BD term: a documented roadmap to win one specific opportunity. Today it’s what we call our winning system. We build one for every account you name.
The Things People Ask Before They Start.
How is this different from a marketing agency?+
An agency markets to a market. We market to named accounts and measure ourselves on pipeline from those accounts, not impressions. And we only work in construction, so every stakeholder map starts from how a GC actually buys software.
Which channels do you run, and is ad spend included?+
Email, LinkedIn, paid ads targeted to the named accounts, and direct mail, all coordinated per account. Ad spend and mail costs are billed at cost, with the plan agreed up front.
We already run outbound. Why would this help?+
Your outbound reaches one person per company. Construction software gets bought by five. We run the other four in parallel, so your rep’s call lands on a warm account instead of a cold one.
How many accounts can we target?+
Most pilots run about 50 Tier 1 accounts, with a wider Tier 2 behind them. We size the list to your deal size and to how many accounts one or two reps can actually work.
How long until we see results?+
The program launches 30 days after kickoff. Engagement shows up in the first weeks after launch; meetings typically follow within 2 weeks. SPI had 4 new opportunities in week one.
Does it work with our CRM and sequencing tools?+
Yes. We build the list in your CRM (HubSpot, Salesforce, Pipedrive) and send through your own mailboxes and LinkedIn profiles. Nothing new to log into.
Do we need an in-house marketer?+
No. We build the list, the committee maps and the creative, and we run every sequence. You need someone to sign off on messaging, and reps ready to take the meetings.
What do our reps do?+
They work warm accounts. When an account engages, we hand your rep the stakeholder map, what each person has seen, and the next play. Then they take the meeting.
What does it cost, and what’s the term?+
$3,000 a month, starting with a 3-month pilot, then month to month. Less than one SDR, with no ramp. You pay at the start of each month, and you can cancel the pilot anytime. The free 3-account capture plan comes first, so you see the work before you pay anything.
Which Accounts Would Change Your Year?
We’ll build the plan to win them.
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